What is Local Search?

If you've ever noticed a small map and links with red markers above the normal Google results, then you know what local search looks like.

Click the image for a closer look:

If you're searching for local products or services, the local listings look pretty inviting, right? A lot of other search engine users think so too, so you probably understand why we feel local SEO is essential. Don't miss out on customers trying to find you because your listing isn't high enough in the rankings!

Our Philosophy on Local Business SEO

By focusing on local search activity instead of a broader spectrum of online searches, you are targeting a local market ready to buy your products or services. Many consumers today are conscious of buying local and it is important for small to medium-sized businesses to target those sales.

The popularity of local search is growing and can be seen by the increased integration of maps and local business listings in search engine results. Where there used to only be the organic top 10 web sites in SERPs (search engine result pages), we now see social media, news stories, video, and local listings showing up.

It is no longer sufficient to carry out search engine optimization in the same manner as we did years ago. Online search is always evolving and here at FreshPromo we're dedicated to staying on the cutting edge of all things SEO.

Local Search SEO Plans

Our main search engine optimization plans can easily be customized to target local markets. Services included:

• local keyword research and analysis
• expansion of your web content to include geo-specific terms
• creating listings with Google Places, Yahoo! and Bing Local
• submitting your site to city and state/province directories
• getting listed on business directories and yellow pages
• strategic partnerships with other local businesses

Tap in to your local community and make a name for yourself. Contact FreshPromo today and we'll be happy to give you a personalized quote and consultation free of charge.