Google's New Backlink Tool

Finally, webmasters now get a chance to view backlinks for their sites using an accurate tool. Gone are the days of wondering if the link: command at Google was displaying old links, new links, poor quality links, or which pages on your site those links were actually pointing to.

Now with Google's Webmaster Tools section (https://www.google.com/webmasters/tools/) you can view your site's backlinks along with index, sitemap, and diagnostics data. Of course, you have to be the registered owner of the site, or at least someone with access to the site's web server, such as a webmaster or search marketing consultant.

I find Google's new backlinks tool particularly helpful when promoting my own web site, as I see a breakdown of what pages are receiving links, and can decide myself how worthwhile those links seem to be. I can control and spread out my linking efforts across my site in a more natural method.